Cookies

COOKIES POLICY

What are cookies?

The cookies used by this website do not contain any of your personal information and we cannot use them to find out who you are.

Cookies are small text files that websites save to your computer. They often include a randomly generated number which is stored on your device. Many cookies are automatically deleted after you finish using the website.

Cookies are commonly used to improve browsing experience, measure website performance, support the delivery of services and support sharing information through social media, such as Twitter or Facebook.

Unless you have adjusted your browser settings to refuse cookies, our systems will issue cookies as soon as you visit our website or access other services. If you have switched off cookies then some of the functionality of our services may not be available to you.

The cookies that we use on our websites only collect anonymous information, they do not collect personal information.

How does our website use cookies?

Our website use cookies to make our website easier for you to use and improve your overall experience when accessing our online service. Using cookies to distinguish you from other users means that we can store your preferences, provide increased functionality and deliver better value for money.

Here are some examples of how we use cookies:

- Improving your experience and supporting the delivery of our services: to ensure that you don't have to repeat some actions unnecessarily and to make transactions as smooth as possible, we use cookies to remember that you are logged in; and to remember search terms and search results.

- Measuring website performance: our websites must demonstrate value for money in the delivery of information and services. Cookies support the monitoring by helping web teams to work out which pages are most useful to people, and to improve pages that people aren't finding useful. We also use cookies in order to monitor visitor numbers. No personally identifiable information such as your name or address is collected as part of this process.

What cookies are on our website?

We have audited our cookies and produced a list of the cookies we use which describes, categorises and explains which sites use them:

_gat, _gid, _ga,: installed by Google Analytics for undefined time.

__zlcmid (ZOPIM): cookies installed by ZOPIM, for undefined time, and to use the chat with the user.

cc_cookie_accept: own cookie, to control that the user has accepted the cookie.

Where can I find more about cookies and how to turn-off or delete them?

Find out more about cookies at www.allaboutcookies.org including information on how to control and delete them in all the major web browsers.

You can block cookies by activating the setting on your browser that allows you to refuse all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access parts of our sites or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our website.

For information about deleting cookies from the browser on your mobile phone, refer to your handset manual.

Contact us

If you have any questions about this policy or the web’s use of cookies, please contact us by email to cac@topcar.es

Facebook Pixel

In our website, we use the Facebook pixel and it collects five types of data:

Http headers - Anything present in HTTP headers. HTTP headers are a standard web protocol sent between any browser request and any server on the Internet. HTTP headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.

Pixel-specific data - This includes the pixel ID and Facebook cookie.

Button click data - This includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.

Optional values - Developers and marketers can optionally choose to send additional information about the visit through custom data events. Example custom data events are conversion value, page type and more.

Form Field Names - This includes website field names such as "email", "address" and "quantity" when a person purchases a product or service. The pixel does not capture field values unless an advertiser includes them as part of advanced matching or optional values.

 

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

 

Google Ads and Microsoft Advertising Conversion Tracking and Remarketing Tag 

Our website uses cookies to collect statistical information which allows us to analyse how users interact with our website, with the ultimate goal of making it more user-friendly. Google Conversion Tracking is a service offered by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Microsoft Conversion Tracking is a service offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-7329, USA. Both conversion tracking services place a small text file (cookie) on your hard drive, for a maximum period of 90 days, whenever you land on our website after clicking on a Google ad or Microsoft advertising. If you visit any of our web pages after clicking on an ad, the cookie will recognise your browser and both we, Google and/or Microsoft will be able to see this information. Google Ads and Microsoft Advertising will use this information on our behalf to generate statistics on visits to our website, and we then use this data to make informed decisions and improvements in our advertising, so that you receive ads most relevant to you. Occasionally, at our discretion, this information may be shared with third parties to the extent required by law or to the extent that third parties process this data on behalf of us. Neither we nor any other advertising customer of Google Ads and Microsoft Advertising will receive any personally identifiable information from Google and/or Microsoft.

How Google uses cookies in advertising:
https://policies.google.com/technologies/ads?hl=en
 

Google Tag Manager

Our website also uses Google Tag Manager; a service which allows any tracking tags on a website to be managed through a user interface. Tags are small code elements applied to our website with the intention of measuring traffic and user behaviour. Google Tag Manager is solely used for the implementation of such tags; it does not include the placement of cookies, meaning that no personal data will be recorded. This said, Google Tag Manager could trigger other tags that may record data, but Google Tag Manager will not have access to it. 

If you choose to deactivate cookies, either at domain or cookie level, this will remain in effect for all tracking tags implemented via Google Tag Manager.

Google Tag Manager Terms of Service:
https://marketingplatform.google.com/intl/en/about/analytics/tag-manager/use-policy/