Politica sui Cookie
In accordance with Law 34/2002, of 11 July, on Information Society Services and Electronic Commerce (LSSICE), as amended by RD-law 13/2012, of 30 March, in its article 22.2, you will find detailed information about what Cookies are, the type, duration, purpose, and intrusiveness of the Cookies this website uses, how they can be disabled in your browser, and how to specifically block the installation of third-party Cookies.
On this website, we use cookies to facilitate its use and adapt its content to make it more useful to you.
Each time you visit, information about the Cookie Policy is displayed at the bottom of any page on the website. In response to this information, you can take the following actions:
- Accept all: This notice will not be displayed again when accessing any page of the website during the current session.
- Personalise: You can obtain more information about what cookies are, read the Cookie Policy, and modify your browser settings to restrict or block cookies at any time. If you restrict or block cookies, you may experience reduced website functionality.
- Reject all: In this case, we will consider that you reject all non-necessary cookies from the website.
WHAT ARE COOKIES?
Cookies are files that websites or applications install on the user's browser or device (smartphone, tablet, or smart TV) as they navigate the site's pages or use the application, and they are used to store information about their visit.
Like most sites on the internet, this website uses Cookies to:
- Ensure that the web pages can function correctly.
- Store preferences, such as the language you have selected or the font size.
- Understand the user's browsing experience.
- Collect anonymous statistical information, such as which pages the user has visited or how long they have remained on the website.
The use of Cookies allows us to optimise navigation, adapting the information and services offered to the user's interests, to provide a better experience each time they visit the website.
This website uses Cookies to function, adapt, and provide the user with the smoothest navigation possible.
TYPOLOGY, PURPOSE AND FUNCTIONING
Cookies, depending on their duration, can be divided into session or persistent Cookies. The former expires when the user closes the browser. The latter expire when the objective for which they serve is met (for example, to keep the user identified on the website) or when they are manually deleted.
Types of cookies according to the entity that manages them:
Depending on the entity that manages the equipment or domain from which the cookies are sent and processes the data obtained, we can distinguish between:
- First-party cookies: These are sent to the user's terminal equipment from a computer or domain managed by the publisher themselves, from which the service requested by the user is provided.
- Third-party cookies: These are sent to the user's terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through the cookies.
If cookies are installed from a computer or domain managed by the publisher, but the information collected through them is managed by a third party, they cannot be considered first-party cookies.
Types of cookies according to the time they remain active:
Depending on the length of time they remain active in your browser, we can distinguish:
- Session cookies: Session cookies are installed on the device from which the user accesses the website and remain active only for the duration of the browsing session on the portal. Once the user closes the browser, these cookies are automatically deleted. They are generally used to store information that is only needed while providing a specific service requested by the user—for example, maintaining a list of products added to the shopping cart—and disappear at the end of the session.
- Persistent cookies: In contrast, persistent cookies remain stored on the user's device or terminal for a period longer than the browsing session. Their duration is limited to the time strictly necessary to fulfil the purpose for which they were created. The retention period and expiration date for each persistent cookie can be consulted in the corresponding section below.
Additionally, based on their purpose, Cookies can be classified as follows:
Strictly necessary (technical) cookies:
Strictly necessary cookies, also known as technical cookies, enable user navigation through our website and the use of the different functionalities or services available on it. Among other purposes, these cookies allow TopCar RAC S.L. to guarantee the proper operational management of the portal and the correct functioning of its services.
Their use is essential for tasks such as traffic control and data communication, session identification, maintaining the elements that make up the shopping cart, processing orders, managing payments, preventing fraud related to service security, or activating security elements during navigation.
They also allow for the storage of content for video or audio playback, enable dynamic content (such as text or image loading animations), and remember user-configured settings on the website. As these cookies are essential for the provision of the portal's services and its correct operation, it is not possible to disable them.
Personalisation cookies:
Personalisation cookies allow us to offer users a tailored experience based on certain characteristics not expressly selected by them. This may include technical information from the device used to access the portal or data derived from other previous interactions (for example, if the user is a customer, the products or services they have contracted).
Both first-party and third-party personalisation cookies are used to improve the user's browsing experience and adapt the displayed content to their profile or usage context.
Analytics cookies:
Analytics cookies, whether first-party or third-party, allow TopCar RAC S.L. or the providers acting on its behalf to monitor and analyse the aggregate behaviour of users on the web portal.
The information collected through this type of cookie is used to measure website activity, identify usage patterns, and implement improvements based on user interaction data with the offered services.
In this regard, both first-party and third-party analytics cookies are used, as detailed below, for the purposes set out above.
Social media cookies:
These cookies are set by the social media services integrated into our website for the purpose of allowing the user to share TopCar RAC S.L. content on those platforms.
The third parties responsible for these cookies may use the collected information to track the user's activity on other websites or to build a profile of their interests, thereby personalising the content displayed on their social networks and on other pages they visit.
If you do not accept these cookies, you will not be able to view or use the social media sharing tools integrated into the portal.
Table of Cookies used on this website:
| Technical Cookies | |||
| Cookie | Type | Purpose | Duration |
| topcar_session | First-party | Maintains a consistent visit and ensures booking preferences are saved during the session. | Deleted when the session ends. |
| cookies_aceptadas | First-party | Remembers the session and the cookie consent or rejection given by the user in the banner. | 1 month. |
| cookies_rendimiento | First-party | Stores the user's preference (acceptance or rejection) regarding the use of performance cookies. | 1 month. |
| cookies_marketing | First-party | Stores the user's preference (acceptance or rejection) regarding the use of marketing cookies. | 1 month. |
| XSRF-TOKEN | First-party | Stores a token to prevent cross-site request forgery (CSRF) attacks and verify user authenticity. | Expires when closing the |
| Analytics Cookies: | |||
| Cookie | Type | Purpose | Duration |
| FPGSID | First-party | Registers statistical data on user behaviour on the website. | Varies (30 min - 90 days) |
| FPID | First-party | First-party identifier, used in web analytics (Google Analytics server-side). | Varies (depending on the website) |
| FPLC | First-party | Acts as a temporary "bridge" for cross-domain tracking in server-side implementations. | 20 hours |
| _ga_ |
Third-party (Google Analytics) | Used to maintain the session state. | 400 days |
| _ga | Third-party (Google Analytics) | Used to maintain the session state. | 400 days |
| _clck | Third-party (Microsoft Clarity) | Preserves the Clarity user ID and preferences, unique to that site. | 1 year |
| _clsk | Third-party (Microsoft Clarity) | Stores information about how visitors use a website to create analytics reports. | 1 year |
| Marketing Cookies: | |||
| Cookie | Type | Purpose | Duration |
| FPAU | First-party | Used to show non-personalised advertising. | 90 days. |
| FPGCLAW | First-party | Conversion tracking for Google Ads (First-party). | 90 days. |
| topcar_gclid | First-party | Conversion tracking for Google Ads (First-party). | 90 days. |
| topcar_fbclid | First-party | Conversion tracking for Meta ads (First-party). | 90 days. |
| _gcl_au | Third-party (Google Ads) | Tracking and measuring the performance of advertising campaigns. | 90 days. |
| _gcl_aw | Third-party (Google Ads) | Ad conversion tracking. | 90 days. |
| _uetsid | Third-party (Microsoft Advertising) | Advertising tracking and segmentation; identifies returning visitors. | 1 day. |
| _uetvid | Third-party (Microsoft Advertising) | Tracks visitor behaviour across multiple visits (Universal Event Tracking - UET). | 13 months. |
| _uetmsclkid | Third-party (Microsoft Advertising) | Associated with Microsoft Advertising conversion tracking (UET). | 3 months. |
| _fbp | Third-party (Meta Ads) | Advertising and analytics cookie (Facebook Pixel ID) to track behaviour. | 3 months. |
| _fbc | Third-party (Meta Ads) | Tracks website visits that originate from clicks on Meta ads (Facebook Click Identifier). | 90 days. |
| _gtmeec | Third-party (Facebook) | Collects user activity data on the website and transmits it to Facebook. | 3 months. |
DISABLING THE USE OF COOKIES
Users may, if they wish, stop accepting browser Cookies or stop accepting Cookies from a specific service.
All modern browsers allow you to change your Cookie settings. These settings are typically found in the "Options" or "Preferences" menu of your browser.
The user may, at any time, disable the use of Cookies on this website by configuring their browser, for example:
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB&sjid=5075228333981072948-EU
- Internet Explorer: https://support.microsoft.com/en-gb/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Apple Safari: https://support.apple.com/en-gb/105082
You can also use a browser plug-in, such as Ghostery by Evidon Inc. or the Tracking Protection List by TRUSTe. (A browser plug-in is a piece of software that adds extra features to your browser, for example, to watch a video or scan for viruses.)
Adobe Flash Player is software for viewing multimedia on a computer. Websites that use Adobe Flash may store flash cookies on the user's device to remember settings, preferences, and similar usage for other types of cookies. The owner of this website may use Flash to provide special content such as video clips or animations. You can access the Flash management tools directly on the Adobe website.
To opt out of Google Analytics analytical cookies on the websites of the owner of this site, please visit:
Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en-GB
If you would like more information about interest-based ads and your choices, please visit these sites: Digital Advertising Alliance, Network Advertising Initiative, and Interactive Advertising Bureau (IAB) Europe.
If you would like more information about cookies in general, including how cookies are set and how to manage and delete them, please visit www.allaboutcookies.org.
WHAT HAPPENS WHEN YOU DISABLE COOKIES?
Some functionalities and services may be disabled or behave differently than expected, such as, for example, remaining logged in, keeping items in the "shopping cart" in an e-commerce service, or receiving information targeted to your location, among others.
If you disable the use of Cookies on this website, you may no longer be able to access certain areas of it, or the browsing experience may be significantly degraded.
HOW LONG ARE COOKIES STORED?
Cookies will be used solely and exclusively for the time necessary to fulfil the purposes indicated for each cookie. In relation to third-party cookies, the retention periods can be consulted in the privacy policies of said third parties, as set out in the configuration panel.
Once a cookie has expired, it may be renewed if the user accepts its use again.
INTERNATIONAL DATA TRANSFERS
You can find information on the transfers to third countries that, where applicable, are carried out by TopCar RAC S.L. or the third parties identified in this cookie policy in their corresponding privacy policies.
UPDATES TO THE COOKIE POLICY
TopCar RAC S.L. may modify this Cookie Policy based on legislative or regulatory requirements, or in order to adapt said policy to the instructions issued by the Spanish Data Protection Agency (Agencia Española de Protección de Datos), for which reason users are advised to visit it periodically.
When significant changes are made to this Cookie Policy, users will be notified either via the website or by email to registered users.
GOOGLE ADS CONVERSIONS
We use Google Ads services to draw attention to our attractive offers with the help of advertising materials (known as Google Ads) on external websites. We can determine, in relation to the advertising campaign data, the success of each advertising measure. We have an interest in showing you ads that are of interest to you, to make our website more interesting to you, and to achieve a precise calculation of advertising costs.
Google supplies the advertising materials via so-called "Ad Servers". For this, we use ad server cookies that allow for the measurement of certain parameters to calculate success, such as the insertion of ads or user clicks. If you access our website via a Google ad, Google Ads stores a cookie on your device. These cookies typically expire after 30 days and are not intended to identify you personally. The unique ID of this cookie, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (indicating that the user no longer wishes to be contacted) are typically stored as analysis values for this cookie.
These cookies allow Google to recognise your internet browser. When a user visits certain pages of an Ads client's website and the cookie stored on their device has not expired, Google and the client can recognise that the user clicked on the ad and was redirected to that page. Each Ads client is assigned a different cookie. Therefore, cookies cannot be tracked across the websites of Ads clients. We do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognise which of the advertising measures used are particularly effective. We do not receive any other data from the use of advertising material; specifically, we cannot identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope or subsequent use of the data that Google collects through the use of this tool, and we therefore inform you to the best of our knowledge: through the integration of Ads conversions, Google receives the information that you have accessed the relevant part of our internet presence or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to obtain and store your IP address.
You can prevent being part of this tracking process in several ways: a) by configuring your browser software accordingly, particularly by suppressing third-party cookies, you will not receive ads from third-party providers; b) by deactivating cookies for conversion tracking, configuring your browser to block cookies from the domain www.googleadservices.com, https://adssettings.google.de/anonymous?hl=en, a setting that will be deleted when you clear your cookies; c) by deactivating interest-based ads from providers that are part of the "About Ads" self-regulation campaign via the link https://optout.aboutads.info/, a setting that will be deleted when you clear your cookies; d) by permanently deactivating them in your Firefox, Internet Explorer, or Google Chrome browsers via the link support.google.com/My-Ad-Center-Help/answer/12155656.
If you would like more information about the purpose and scope of data collection and processing by Google, please consult their privacy policy, which will also provide you with information about your rights and configuration options to protect your privacy.
You can find more details on Google's privacy policies at: https://business.safety.google/intl/gb/privacy/.
GOOGLE ANALYTICS
We use a third-party web analysis tool to collect statistical data on the actions and browsing patterns of our users who make an effective purchase on our website. This helps us improve the website and its functionalities. Google Analytics only collects the IP address assigned to you on the date you visit this website and does not collect any other identifying data. Although Google Analytics installs a persistent cookie on your browser to identify you as a specific user when you return to the website, this cookie cannot be used by any third party other than Google. Google's ability to use and share the information collected by Google Analytics regarding your visits to this website is restricted by the Google Analytics Terms of Service [https://marketingplatform.google.com/about/analytics/terms/gb/] and the Google Privacy Policy [https://business.safety.google/intl/gb/privacy/]. You can prevent Google Analytics from recognising you when you return to this website by disabling cookies in your browser. You can also opt out by using the Google Analytics Opt-out Browser Add-on [https://tools.google.com/dlpage/gaoptout?hl=en-GB].
We use audience targeting technologies from Google Inc. (e.g., AdWords) on our website. These technologies allow us to offer you advertising based on your interests. For this purpose, we collect and evaluate information about your user behaviour on our website through the use of cookies.
FACEBOOK PIXEL
On our website, we use a mechanism called the Facebook Pixel, which collects five types of data:
- HTTP Headers: any information that appears in these headers. HTTP headers are a standard web protocol sent between browser requests and servers on the internet. They include elements such as IP addresses, web browser information, page location, document, referrer, and the person using the website.
- Pixel-specific data: this includes the pixel identifier and Facebook cookies.
- Button click data: this includes any buttons clicked by site visitors, the labels of those buttons, and any pages visited as a new result of the button clicks.
- Optional values: developers and advertisers can optionally send supplementary information about the visit through custom data events; for example, conversion value, page type, and more.
- Form field names: this includes website field names, such as "email", "address", and "quantity" when a person purchases a product or service.
MICROSOFT CLARITY
Analytical cookies allow us to understand and analyse how users interact with web pages. These cookies provide metric information on the number of visitors, traffic source, bounce rate, etc. Clarity is an analytical cookie and allows for the analysis of user behaviour on our website through session reproductions and heatmaps. Clarity complies with the General Data Protection Regulation as a data controller.
If you want to know more about the Microsoft Privacy Statement, access it here (https://www.microsoft.com/en-gb/privacy/privacystatement). Microsoft Clarity does not show any personal information to our company. Cookies used by Microsoft Clarity.
CONVERSION TRACKING AND REMARKETING TAG FOR GOOGLE ADS AND MICROSOFT ADVERTISING
Our website uses cookies to collect statistical information that allows us to analyse how users interact with our page, with the aim of making it easier to use. Google Conversion Tracking is a service offered by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Microsoft Conversion Tracking is a service offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-7329, USA.
Both conversion tracking services place a small text file (cookie) on your hard drive, for a maximum period of 90 days, each time you enter our webpage after clicking on a Google Ads or Microsoft Advertising ad.
When you visit any of our pages after clicking on an ad, the cookie will recognise your browser, and both we and Google and/or Microsoft will be able to see that information. Google Ads and Microsoft Advertising will use this information on our behalf to generate statistics on visits to our webpage, and we will then use this data to make decisions and improve our advertising so that you receive ads that are more relevant to you.
Occasionally and at our discretion, this information may be shared with third parties to the extent required by law, or to the extent that third parties process this data on our behalf. Neither we nor any other advertising client of Google Ads and Microsoft Advertising will receive any personally identifiable information from Google and/or Microsoft.
How Google uses cookies in advertising: https://policies.google.com/technologies/ads?hl=gb.
GOOGLE TAG MANAGER
Our website also uses Google Tag Manager; a service that allows any tracking tag on a webpage to be managed through a user interface. These tags are small code elements applied to our page with the intention of measuring traffic and user behaviour.
Google Tag Manager is used solely for the implementation of said tags; it does not include the placement of cookies, which means that no personal data will be recorded. That said, Google Tag Manager could trigger other tags that might record data, although Google Tag Manager will not have access to it.
If you decide to deactivate cookies, either at the domain or cookie level, this will remain in effect for all tracking tags implemented via Google Tag Manager.
Google Tag Manager Terms of Service: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
You may also be interested in our: Privacy Policy
Important note: In the event of any discrepancies or disputes arising from the interpretation of these policies, only the Spanish version shall be legally binding and prevail.
