Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.top-car-hire.com (the “Site”).

Ownership- Data Controller

TopCar RAC S.L.

C.I.F. B38045498

Address: C/Peregrinos n° 29, 35200 Telde, Gran Canaria

E-Mail: cac@topcar.es

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name , email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. All your data will be stored using encryption protocols, so that, even by mistake, your data won´t be used for any other purpose.

You can opt out of targeted advertising by:

Sending us an email at cac@topcar.es

USE OF GOOGLE ADWORDS REMARKETING/CONVERSION TRACKING

Our website uses Google Adwords. Google AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

We use a remarketing feature in Google AdWords. With the remarketing feature, we can present interest-based advertising to other websites for users of our site on the Google Display Network (on Google itself, so-called "Google ads" or on other websites). To achieve this, we analyse the user's interactions on our site, such as which ads the user was interested in, to show users, even after visiting our site, targeted ads on other sites. To accomplish this, Google stores a number in the browsers for users visiting specific Google services or sites on the Google Display Network. These user visits are recorded via this number, called cookies. This number identifies a browser on a particular computer and does not identify a person and their personal data is not stored. You can disable the use of cookies from Google by following the link below and downloading and installing the plug-in provided: www.google.com/settings/ads/plugin. You can also take advantage of Google's advertising settings at the following link: https://www.google.com/settings/ads/.

In addition, we use a so-called conversion tracking when using Google AdWords. When you click on an ad provided by Google, a "conversion tracking" cookie is stored on your computer/device. These cookies expire after 30 days, do not contain personal data and cannot be used for personal identification. The information collected with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking.

You can prevent the storage of cookies with the help of a setting in the browser. However, we would like to remind you that you will not be able to fully utilize all of the features in this site. In addition, you can disable interest-based ads on Google and interest-based Google ads online in your browser (on the Google Display Network) by clicking on the "OFF" button at www.google.com/settings/ads or performing the deactivation at https://www.aboutads.info/choices/. For more information about the relevant settings and privacy of Google, please see https://www.google.com/intl/no/policies/privacy/?fg=1. For more information about Google Adwords Remarketing and Conversion Tracking, as well as the Google Privacy Policy, please visit:: https://www.google.com/privacy/ads/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

ELECTRONIC NEWSLETTERS

If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at cac@topcar.com.